This standard, butterfly-stopper style cover is modeled after the packaging of Omiya Yogashiten, a historical and beloved sweets shop in Kanda, Tokyo.
Omiya Yogashiten is famous for treats such as strawberry shortcake sandwiches and colorful mixed-fruit containing plenty of strawberries. Equally popular is the packaging, which we’ve based this cover design on.
The illustrations were drawn by a young woman who was a university art student at the time. The pastel-colored design is cute yet elegant, with a gentle feel. It shows a man and woman relaxing on a terrace, a boy playing with a dog, women and girls dressed up nicely, and other scenes that will brighten your day.
We turned these packaging illustrations into a techo cover as a way to fill users with the same happiness and fun that comes from tasting the amazing treats from Omiya Yogashiten.
The “butterfly-stopper” pen holders feature the design used on the bottom parchment paper for the shop’s cheesecake.
The shop logo is silkscreen-printed onto the cover’s interior pocket.
The bookmarks are pink and blue to complete the design with a cute look.
Carrying this cover will fill you with as much joy and excitement as if you’d have bought a box full of treats to bring on your way home.